CELTICS FC sign $1.3 billion deal with..

adidas and Celtic agree to a record-breaking five-year kit sponsorship contract.
It is thought to be the largest kit sponsorship agreement in Scottish sports history that Celtic and adidas have reached for a period of five years.
After the season, the team’s existing deal with New Balance expires, and on July 1st, adidas will take over.

For Celtic, who lead the Scottish Premiership by 13 points, the purchase will be a significant financial boost.

The mega-brands in sportswear already have alliances with Juventus, Real Madrid, Bayern Munich, Manchester United, and Arsenal.

Celtic CEO Peter Lawwell expressed his excitement, saying, “We are delighted to enter this new, long-term partnership with adidas, one of the world’s leading sports brands.”

“We are delighted to have adidas join the Celtic family and anticipate a dynamic and fruitful collaboration.

“We have established via our conversations with adidas that they were keen to be linked to a team of Celtic’s caliber and illustrious past – to be connected to the fervor and dedication of our fans as well as to Celtic’s broader vision and principles.

“Similarly, everyone at Celtic is thrilled to be working with a company that stands for quality and excellence and is one of the biggest names in sportswear manufacture.

“This new partnership is incredibly significant for Celtic and our supporters, and it gives us confidence to look forward to the future.”

“Being able to produce this wonderful enduring story.”