TORONTO MAPLE sign $1.3 billion deal with…

Adidas and Maple Leaf Sports and Entertainment sign a sponsorship agreement.

Adidas Canada, a sports footwear business, and Toronto’s Maple Leaf Sports and Entertainment have reached a multi-year sponsorship deal. Adidas and the Toronto Raptors, Toronto FC, and Toronto Maple Leafs have reached an agreement that will make Adidas the exclusive footwear and apparel sponsor for the ensuing six years. Additionally, Adidas will have kiosks in Scotiabank Arena where they will sell Raptors-branded items. Additionally, the business will host a number of customer-focused basketball, hockey, and soccer-themed activities. Adidas is also going to keep taking part in the MLSE Foundation and LaunchPad programs.

“Adidas Canada saw this as a clear and natural relationship to further engage the city and showcase Toronto as a formidable opponent,

, innovator and athlete in professional sports,” stated Stewart Smith, Adidas Canada’s brand vice-president. “We’re excited to begin this journey alongside Maple Leaf Sports and Entertainment and create memorable moments with the teams and city.”

Tuesday saw the release of the Toronto Maple Leafs’ reversible Next Gen third jersey, which was created by musical sensation and ardent fan Justin Bieber in collaboration with his clothing brands adidas and Drew House.
“My love for the Maple Leafs has always been a big part of who I am, and my passion for the team, and the passion of millions of fans, is stitched into this Next Gen sweater,” Bieber stated. “I’m grateful to the Leafs for the chance to team up again to create something so authentic for the team and its fans.”
The goal of the Maple Leafs’ Next Gen game evenings, which were launched in 2017, was to honor young hockey enthusiasts and bring people together through the game.
Since its establishment at the commemorations of our 100th anniversary.