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West Brom seal Ideal Heating shirt sponsorship extension – SportsPro

English top-flight soccer club West Bromwich Albion have signed a three-year extension with their principal partner Ideal Heating.

The UK heating firm, which rebranded from Ideal Boilers last year, has sponsored the Baggies since 2018, with the latest renewal running until the end of the 2023/24 season.

The company will continue to be the main shirt sponsor on West Brom’s playing shirts and training kit, as well as retaining various other marketing opportunities.

Financial terms of the new deal have not been disclosed. Ideal Boilers’ previous contract with West Brom, which was due to expire at the end of the current campaign, was worth approximately UK£3 million (US$4.1 million ) per year.

“Ideal Heating are a brand that continues to grow rapidly and are at the forefront of innovation within their sector. They are a true partner in every sense of the word and it has been quite a journey with them so far, both on and off the pitch,” said Simon King, West Brom’s chief commercial officer.

“I’m looking forward to seeing our longstanding relationship with Ideal Heating continue to flourish and we will strive to build on the fantastic results our partnership has already delivered.”

Shaun Edwards, chief executive of Ideal Heating, added: “As well as being a part of the team’s success over the past few seasons, we’ve loved getting to know local people, and will continue to focus on our charity and community work throughout this next term. We’re incredibly excited to be back for another three years, and look forward to building on everything we’ve already achieved wit

h the club.”